Curriculum
8 Sections
64 Lessons
53 Hours
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Introduction to Digital Marketing & Fundamentals
9
1.1
1.1 What is Digital Marketing? Channels & Trends
1.2
1.2 Study Materials & Task
1.3
1.3 Buyer Personas & Customer Journey
1.4
1.4 Study Materials & Task
1.5
1.5 Digital Marketing Funnel
1.6
1.6 Study Materials & Task
1.7
1.7 Tools & Platforms Overview
1.8
1.8 Study Materials & Task
1.9
1: Digital Marketing Basics
0 Questions
Search Engine Optimization
11
2.1
2.1 Introduction to SEO & Search Engines
2.2
2.2 Study Materials & Task
2.3
2.3 Keyword Research & Tools
2.4
2.4 Study Materials & Task
2.5
2.5 On-Page SEO
2.6
2.6 Study Materials & Task
2.7
2.7 Technical SEO
2.8
2.8 Study Materials & Task
2.9
2.9 Off-Page SEO
2.10
2.10 Study Materials & Tas
2.11
2: SEO
0 Questions
Search Engine Marketing (SEM) & Paid Ads
9
3.1
3.1 Introduction to SEM & Google Ads
3.2
3.2 Study Materials & Task
3.3
3.3 Campaign Structures (Search, Display, Shopping)
3.4
3.4 Study Materials & Task
3.5
3.5 Bidding, Targeting & Budgeting
3.6
3.6 Study Materials & Task
3.7
3.7 Facebook/Instagram Ads Basics
3.8
3.8 Study Materials & Task
3.9
3: SEM & Paid Ads
0 Questions
Social Media Marketing
11
4.1
4.1 Social Media Platforms Overview
4.2
4.2 Study Materials & Task
4.3
4.3 Content Strategies for Facebook & Instagram
4.4
4.4 Study Materials & Task
4.5
4.5 LinkedIn & Twitter Marketing
4.6
4.6 Study Materials & Task
4.7
4.7 TikTok, YouTube & Emerging Platforms
4.8
4.8 Study Materials & Task
4.9
4.9 Influencer Marketing & Community Building
4.10
4.10 Study Materials & Task
4.11
4: Social Media Marketing
0 Questions
Content Marketing & Copywriting
9
5.1
5.1 Content Strategy: Blogs, Videos, Infographics
5.2
5.2 Study Materials & Task
5.3
5.3 Copywriting for Ads & Landing Pages
5.4
5.4 Study Materials & Task
5.5
5.5 Storytelling & Brand Voice
5.6
5.6 Study Materials & Task
5.7
5.7 Content Calendar & Repurposing
5.8
5.8 Study Materials & Task
5.9
5: Content Marketing
0 Questions
Email Marketing & Automation
9
6.1
6.1 Introduction to Email Marketing
6.2
6.2 Study Materials & Task
6.3
6.3 Building Email Lists & Segmentation
6.4
6.4 Study Materials & Task
6.5
6.5 Email Campaigns & A/B Testing
6.6
6.6 Study Materials & Task
6.7
6.7 Marketing Automation Tools
6.8
6.8 Study Materials & Task
6.9
6: Email Marketing
0 Questions
Analytics & Performance Measurement
9
7.1
7.1 Introduction to Digital Analytics
7.2
7.2 Study Materials & Task
7.3
7.3 Google Analytics & GA4 Basics
7.4
7.4 Study Materials & Task
7.5
7.5 Conversion Tracking & KPIs
7.6
7.6 Study Materials & Task
7.7
7.7 Reporting & Dashboards
7.8
7.8 Study Materials & Task
7.9
7: Analytics
0 Questions
Capstone Project & Portfolio Building
5
8.1
8.1 Creating a Full-Funnel Digital Marketing Campaign
8.2
8.2 Study Materials & Task
8.3
8.3 Building Case Studies & Marketing Report
8.4
8.4 Study Materials & Task
8.5
8: Capstone Project
0 Questions
Digital Marketing Course
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